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It’s not that they don’t want to. In fact, their designs frequently riff on inside-baseball vintage watches, which you’d think would be a tacit acknowledgement of the HODINKEE audience. It’s that they want to bring more people into this hobby. People who don’t pas cher Rolex already own a watch. People who look like founders Ryan Torres and Reagan replika Hublot Cook – young, tech savvy, and fashion-forward.